Would you choose your preferred option? Comparing choice and recoded ranking experiments
Title | Would you choose your preferred option? Comparing choice and recoded ranking experiments |
Publication Type | Journal Article |
Year of Publication | 2008 |
Authors | Caparros, A., Oviedo J. L., & Campos P. |
Journal | AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS |
Volume | 90 |
Pagination | 843-855 |
Keywords | choice modeling, conjoint analysis, cork oak reforestation, environmental preferences, recoded ranking |
Abstract | Previous research has shown that results from a choice experiment are statistically different from those obtained from a ranking experiment that is recoded and treated as a choice experiment using only the first rank. By avoiding some of the shortcomings of previous comparisons, we obtain the opposite results using data from the valuation of a cork oak reforestation program in the south of Spain. Structural models and welfare estimations are statistically indistinguishable irrespective of the use of parametric or bootstrapping tests. Further, we employ follow-up questions and subsample analysis to test whether divergences appear when potential effects are isolated. |