Would you choose your preferred option? Comparing choice and recoded ranking experiments

TitleWould you choose your preferred option? Comparing choice and recoded ranking experiments
Publication TypeJournal Article
Year of Publication2008
AuthorsCaparros, A., Oviedo J. L., & Campos P.
JournalAMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
Volume90
Pagination843-855
Keywordschoice modeling, conjoint analysis, cork oak reforestation, environmental preferences, recoded ranking
Abstract

Previous research has shown that results from a choice experiment are statistically different from those obtained from a ranking experiment that is recoded and treated as a choice experiment using only the first rank. By avoiding some of the shortcomings of previous comparisons, we obtain the opposite results using data from the valuation of a cork oak reforestation program in the south of Spain. Structural models and welfare estimations are statistically indistinguishable irrespective of the use of parametric or bootstrapping tests. Further, we employ follow-up questions and subsample analysis to test whether divergences appear when potential effects are isolated.